Mulvey: Male gaze theory

The concept of Gaze is the concept of how an audience views the people presented.
It can be looked at in 3 ways:

• How men look at women
• How women look at other women 
• How woemn look at themselves 

Laura mulvey created the male gaze theory in 1975. It's the idea that film audiences have to view characters in the perspective of a hetrosexual man. 

Features:

 

The camera lingers on the curves of a female body, and events which occur to women are presented largely in the context of a mans reaction to these events. 

Regulates women to the status of objects (objectification of women), women is seen as less of a human but rather, a pleasure object to admire. 

Uses of male gaze in everyday life:

 Some theorists also have noted the sexualizing of the female body even in situations where female sexiness isn't relevant to the product being advertised ( e.g perfume adverts)  

MES in music videos comaprison

How does MES create genre? :Selena gomoz (Bad liar) and Bee gees (How deep is our love?)

Firstly with the "Bad liar" music genre is poprock and "How deep is your love" is an incorporation of pop and R'&'B. So I'll be exploring how the MES in the two music videos creates similarities and differences in the genres.

Setting:
For the bad liar video, the setting constantly changes, moving for the hills to an american high school and finally to a family home ( *the props/ costume indecate that the storyline of the m/v is set in the 1970's). Contrastingly, although the how deep is your love video was produced and released in 1977, the setting of the video could not be anymore different than bad liar. It's uncertain exactly where the bee gee's hit was filmed but it appears to be a darkened studio/hall with the minimal props, only simple coloured lights in the video ( this could act as the whole romantic R&B aesthetic for the  genre).

Lighting:
The lighting in both videos are not overly extreme and carry a warm sense to the tone of m/v. Bad liar in particular,has a lighting where it makes the video seem almost antique (perhaps an effort to make the video seem in the styleof the 70's?).Though warm in tone, the lighting is generally quite bright. Nonetheless, the lighting in the Bee gees video carry a subtle hint of high contrast lighting, which in comparison to the bad liar video is "more romantic"- emphasising the R&B genre.

Costume:
In Bad liar, the outfits in which the characters and people around wear are visablly inspired by the 1970's era. From the pattern of their shirts, to the flared jeans, suits, big hair, makeup and overall fashion presented in the video are all influenced by the 70's. To include the 1970's theme in her (selena gomez) video is to possibly make the pop m/v more interesting as a pose to a video with everyday clothing. By doing this, it may also bring back 70's fashion trends that have since became fogotten - changing pop culture.
On the other hand, how deep is your love was made in the 70's, and has kept the style of the video in it's era (no theme). Therefore the fashion is similar to the bad liar video ( e.g patterned shirts, big hair). This would be fairly typical of the pop music at that time, promoting and setting fashion trends - input to pop culture.

Props:
In the Bee gees hit, it's safe to say that not many props are used, perhaps not at all! (only the coloured lights surrounding the room). Emphasising the simplicity of the song, where the video is not overdone and it fits perfectly with the Pop/ R&B song. Bad liar is perhaps the oppersite, it includes props to the very slightest detail. Presented in the m/v there's older fashioned cars, bikes,glasses, furniture, posters...ect.

In conclusion, the m/v of "How deep is your love" by the bee gees is a much softer and slower song compared to "Bad liar" by selena gomez. Both music videos reflect the style and attitude of the song: the bright lighting, costume and pop culture of bad liar indicates that the song is a pop song and possibly upbeat ; how deep is your love has a darker lighting, simple setting and with little to no props indicates that the song is slow  (R&B).

Camera work terminology

Camera work terminology 

Birdseye view-A bird's-eye view is an elevated view of an object from above, with a perspective as though the observer were a bird

High angle - a cinematic technique where the camera looks down on the subject from a high angle and the point of focus often gets "swallowed up." High-angle shots can make the subject seem vulnerable or powerless when applied with the correct mood, setting, and effects.

Low angle - a shot from a camera angle positioned low on the vertical axis, anywhere below the eye line, looking up. Sometimes, it is even directly below the subject's feet. Psychologically, the effect of the low-angle shot is that it makes the subject look strong and powerful.

Extreme close up -The shot is so tight that only a detail of the subject, such as someone's eyes, can be seen.

Establishing shot- usually the first shot of a new scene, designed to show the audience where the action is taking place. It is usually a very wide shot or extreme wide shot.

Point of view - short film scene that shows what a character (the subject) is looking at (represented through the camera). 

Camera tilt- Tilting is a cinematographic technique in which the camera stays in a fixed position but rotates up/down in a vertical plane. Tilting the camera results in a motion similar to someone raising or lowering their head to look up or down.

Panning-Panning is a photographic technique that combines a slow shutter speed with camera motion to create a sense of speed around a moving object. It is a way to keep your subject in focus while blurring your background. Panning is typically done on a subject moving horizontally, such as a moving car, or a running dog.

Tracking- A tracking shot is any shot where the camera moves alongside the object(s) it is recording. In cinematography, the term refers to a shot in which the camera is mounted on a camera dolly that is then placed on rails – like a railroad track. The camera is then pushed along the track while the image is being filmed.

close up - a photograph or film image taken at close range and showing the subject on a large scale.