Mulvey: Male gaze theory

The concept of Gaze is the concept of how an audience views the people presented.
It can be looked at in 3 ways:

• How men look at women
• How women look at other women 
• How woemn look at themselves 

Laura mulvey created the male gaze theory in 1975. It's the idea that film audiences have to view characters in the perspective of a hetrosexual man. 

Features:

 

The camera lingers on the curves of a female body, and events which occur to women are presented largely in the context of a mans reaction to these events. 

Regulates women to the status of objects (objectification of women), women is seen as less of a human but rather, a pleasure object to admire. 

Uses of male gaze in everyday life:

 Some theorists also have noted the sexualizing of the female body even in situations where female sexiness isn't relevant to the product being advertised ( e.g perfume adverts)