"Stripe that down" is by a debut solo single by British singer/songwriter liam payne, who was a member of popular boy band, One direction. The song also features American rapper Quavo as guest vocals. The 3 minute and 24 second song was released on 19th may 2017, becoming a popular summer hit song. It's a mix between the Pop and R'n'B genres.
Music video
The music video itself was released on Paynes' vevo channel on 18th of may 2017. The video opens with an establishing shot of a female dancer, then zooms closer to her as the video proceeds. It then cuts to a black and white scene of liam just as the music starts. This is then followed by a series of extreme close ups (e.g. of his hand), long shots, mid shots and close ups of the singer as he sings. In between some of these cuts, shows dancers performing to the song. As the chorus comes up the video transitions from black and white to a neon world, showcasing Payne in a world of colourful bright lights. The setting also changes from a plain white area to a more exotic/tropical looking room full of green plants. The music video remains in the neon theme throughtout and continuously cuts to shots where the Payne and Quavo are lip syncing to the song and dancers performing to the beat.
Social context and how does the video fit mainstream?
During the whole video, i've noticed alot of outfit changes sets for both males and females in the featured in the video. These outfits sit well as todays fashion trends and what the younger generation prefer to wear today. This is an element of mainstream music that can be depicted from this video. Also, another obvious element that this video belongs to the mainstream genre is the fact that it features another Artist, in this case it's rapper Quavo. (This is a fairly typical trait of any mainstream pop music in the 21st century).
Rather than being indepenedant, the song is signed to the big record labels Capitol Records in the UK and Republic Records in the US, further adding to the fact that it's mainstream music.
In terms of meaning, it's definetly safe to say that just like any typical mainstream music video; for example, there's some sexual innuendos within the dance moves and song lyrics which is a general factor in todays popular music. ( Although there's nothing too extreme in this particular video in comparison to others). Unlike alternative videos or other more extreme mainstream m/v, this song did not cause controversy or have an major backlash. However, there are some parts of the song which is more personal , specifcally the line " you know i used to be in 1D, now i'm out free"- where he touches on the fact that he's now a solo artist ( like the other members) and no longer in a part of the band.
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